Shelli Segal is the visionary behind the contemporary dress label "Laundry by Shelli Segal." As one of the top-selling women's lines in American department stores, Segal's Laundry is known for its cutting-edge design and appealing colors and prints. She possesses a sharp eye for the casual but sexy clothing that best exemplifies California chic.
Enrolling at the Mayer School of Fashion Design in New York City, Segal began her design career working at a number of New York companies that made women's clothing. She later moved to LA, and easily found design jobs in the burgeoning fashion industry in southern California, include Leon Max, La Blanca sportswear, and JM Studio.
Segal was hired at Laundry in 1992 as their head designer. Launched a few years earlier, Laundry was a contemporary dress and sportswear line. The company was thriving by the time Segal joined, but her spirited, fashion-forward designs soon made the company an industry powerhouse! Celebrity fans of the label include Beyonce, Eva Longoria, Jennifer Aniston and Blake Lively.
Fall 2008 announced the return of the Laundry by Shelli Segal name, with its Los Angeles based heritage of dressing the contemporary girl in sexy, on-trend dresses; taking her from work to play.
We just received our first Fall 2011 shipment of Laundry dresses! Whether it is business cocktail, dinner date, baby shower or bridal party, the label offers the perfect dress for every occasion!
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